Learning About the History of Mitsubishi in America

On the cusp of celebrating the nation’s birthday, we’re taking a look back at the history of Mitsubishi in America. From the introduction of the Model-A — the first mass-production car in Japan — Mitsubishi was destined to arrive in the United States. Fifty-five years after the Model-A made its debut, Mitsubishi unleashed a trio of exciting new cars stateside, kicking off a legacy that’s held strong for nearly 40 years.

Entering the American market

In 1982, Mitsubishi finally came to America and launched the Tredia, Cordia, and Starion to a public hungry for dynamic, fun-to-drive cars. With their low prices and sporty looks, the initial allocation was popular enough to pave the way for the launch of the Mighty Max pickup.

By the start of the 1990s, Mitsubishi Motors North America was expanding rapidly. With nationwide advertising, strong sales, and more dealers across the country, Mitsubishi was the fastest-growing brand in America for much of the decade. Owing to that success were hot vehicles that were big hits with drivers and critics, like the iconic 3000GT, Eclipse, and Lancer.

Expanding Model Lineup

In 2003, Mitsubishi changed the game again with the debut of its All-Wheel-Control-equipped Lancer Evolution, which was super popular with enthusiasts for its all-too-brief existence. The 2000s also saw the launch of stalwarts like the Outlander, which remains one of the most popular vehicles in the Mitsubishi lineup today.

Growing a Legacy

Over the last 10 years, Mitsubishi has only continued to grow its legacy. With vehicles like the Mirage and Mirage G4, the brand has become a favorite with customers who want new-car value at a lower price. The best-selling Outlander PHEV has put Mitsubishi at the forefront of the green revolution as well, offering incredible 4×4 capability and exceptional driving range.

The history of Mitsubishi in America is a book that’s far from closed. There’s more innovation on the horizon, and you’ll find the result of it — as well as the fruits of the past and present — in-stock right here at Hampton Mitsubishi in Lafayette, Louisiana.

Mitsubishi Produces Face Masks to Combat COVID-19

The Mitsubishi Motors Corporation is doing their part to help stop the spread of COVID-19 infections. Starting in late April, they started producing about 1,500 face shields per month to donate to medical institutions in Japan.

The city of Ozaki was one of the first beneficiaries of this face shield initiative. MMC has also begun producing face shields for a hospital in Minokamo City, Gifu Prefecture, and are currently planning to ramp up production across the country.

Of course, MMC’s COVID-19 precautions aren’t limited to just overseas. They are also ensuring that their dealerships in the United States are taking extra safety precautions to protect each and every customer. Hampton Mitsubishi in Lafayette, Louisiana, is one such dealership, and we are continuing to take the necessary steps to stop the spread.

On top of limiting person-to-person contact at the dealership during transactions when possible, Hampton Mitsubishi is making sure they keep their dealership sanitized by regularly cleaning high-traffic areas and surfaces like counters, doorknobs, and pens. They even sanitize each vehicle after a test drive.

Since handwashing is so important to stop the spread of COVID-19, the dealership offers hand sanitizer to customers, as well as access to traditional hand-washing facilities. That way if customers can’t avoid contact with surfaces, they are able to stay safe in the dealership.

For more information on how the Mitsubishi Motors Corporation is protecting you from COVID-19, contact us at Hampton Mitsubishi today.

Mitsubishi Innovative Milestones Over The Years

Mitsubishi has built a reputation for delivering cutting-edge technology, and it’s the result of years of Mitsubishi innovation in engineering. At Hampton Mitsubishi, we’re proud of the groundbreaking work Mitsubishi has done over the years. Here are some of the brand’s most innovative developments.

All-Wheel Control

All-Wheel Control continuously reads road conditions to automatically transfer power where it is needed most. The result is enhanced traction and handling even when driving in tough conditions, like snow or ice.

Super All-Wheel Control

In 2014, Mitsubishi updated its advanced drivetrain technology, calling it Super All-Wheel Control. S-AWC features four distinct driving modes: Normal, Snow, Lock (for off-road conditions), and Eco.

MIVEC Engine Technology

While the fundamentals of gasoline engines have remained the same for years, Mitsubishi proved that there is plenty of room for improvement with the development of MIVEC engine technology. This advanced valve timing electronic control system ensures optimal valve timing at all speeds for an exceptional balance of power and fuel efficiency.

INVECS Adaptive Shift Control Technology

Unlike traditional shifting systems, Mitsubishi INVECS Adaptive Shift Control learns your driving habits and responds accordingly by altering shifting points for optimal performance.

Active Stability and Traction Control

ASC technology employs a system of sensors to constantly monitor road conditions to optimize stability and traction by automatically applying braking power to specific wheels.

MIEV Technology

After four decades of research and development, Mitsubishi Innovative Electric Vehicle technology automatically monitors energy flow through the vehicle to create smooth acceleration and ensures optimal performance of all electrical systems. 

These innovative systems are featured in the Mitsubishi vehicles available at Hampton Mitsubishi.

Automotive Science Group Named Mitsubishi Motors the Best Brand of 2019

Recently, the Automotive Science Group named Mitsubishi Motors the “Best All-Around Performance Brand” and “Best Economic Performance Brand” for 2019. Mitsubishi is deservingly receiving these honors for the second consecutive year.

ASG conducted the 2019 Automotive Performance Index Study to determine the real market value of 1,640 vehicles for the 2019 model year. In particular, ASG examined environmental, life-cycle and social and economic performance indicators for each vehicle.

When looking at operating and purchase costs over the first 6.5 years that drivers own the vehicles, the Mitsubishi lineup was found to provide the best value, beating the industry average by an astounding 27%. The brand’s fuel efficiency and light-weight design were some of the key features that helped Mitsubishi outrank other brands.

ASG also recognized individual Mitsubishi models in the API study. Specifically, the 2019 Mitsubishi Mirage had the best performance of any other 2019 vehicle in the Study. Accordingly, the Mirage earned the 2019 “Best Economic Performance Award” and “Best All-Around Performance Award.”

Both the 2019 Outlander PHEV and Outlander Sport were considered to be part of the Crossover segment’s “Best 5 All-Around Performance” vehicles. Plus, the 2019 Outlander won the “Best All-Around Performance SUV” award.

We at Hampton Mitsubishi are proud to offer Mitsubishi models on our lot. Take a test drive in the 2019 Mitsubishi Mirage or one of the 2019 Mitsubishi Outlander models at our dealership.

Sales Milestone for the Mitsubishi Outlander PHEV

The Mitsubishi Outlander PHEV is one of the most innovative and versatile crossovers available today. It gives you the functionality of a spacious, all-wheel-drive crossover and the added efficiency of a plug-in hybrid powertrain.

Recently, Mitsubishi celebrated a big sales milestone for the Mitsubishi Outlander PHEV. Since its launch in 2013, Mitsubishi has sold over 200,000 Outlander PHEV models. In fact, it has been Europe’s best-selling plug-in hybrid model for four years in a row and became the world’s best-selling plug-in hybrid in December 2018.1

Since 2013, the Outlander PHEV has won a continual stream of awards and recognition. Some of these include the 2019 Green SUV of the Year award from Green Car Journal in the United States, 2019 Best Plug-in Vehicle from Company Car and Van Magazine in the UK, and Best 5 All-Around Performance award from the Automotive Science Group.

Here in the U.S., the Outlander PHEV boats an all-electric driving range of 22 miles. This is enough to cover at least part of many drivers’ commutes and daily errand schedules. Imagine being able to spend less time and money putting gas into your car. The 2019 Outlander PHEV also features updated exterior styling and improved driving dynamics.

Test-drive the 2019 Mitsubishi Outlander PHEV at Hampton Mitsubishi.

*1…Source: JATO Dynamics Limited

Mitsubishi Motors Ranks Among Best Mass Market Brands

Mitsubishi Motors goes above and beyond to provide drivers with true value and quality vehicles. This year’s J. D. Power Customer Satisfaction Index Study proves just how dedicated the Japanese automaker really is. Mitsubishi ranked third among the best mass market brands in the automotive industry.

The study’s results show that Mitsubishi Motors is the fastest-growing Asian brand in the United States for the second year in a row. Mitsubishi saw a jump from 21st to 12th place in the overall automotive industry rankings. The Japanese manufacturer improved by 27 points.

When high-end luxury brands were removed from the running, Mitsubishi soared from 10th place in 2018 to third place in 2019. Notably, Mitsubishi surpassed larger brands to take home the top non-premium Asian brand title.

“Customer satisfaction is a core value at Mitsubishi Motors, and our performance in the JD Power CSI Study over the last two years is testament to our focus on it. We do this for one reason only: to give our customers the very best experience we can at every touch point with our company,” said Mark Chaffin, COO for MMNA.

The latest jump in rankings marks Mitsubishi’s continued dedication to the average customer. Since 2016, Mitsubishi has jumped by 61 points, effectively leading non-premium brands during that time.

Check out the incredible lineup of Mitsubishi models at Hampton Mitsubishi.

Mitsubishi Works with The Asher House to Find Shelter Dogs Homes

Working with Lee Asher and The Asher House, Mitsubishi recently took action to help dogs in shelters find homes by donating a Mitsubishi Eclipse Cross. Asher, who quit his job to devote his life to finding shelter dogs a good home, has facilitated the adoption of more than 145 dogs in the past year and a half.

The donation was part of Mitsubishi’s “Drive your Ambition” campaign, which is designed to provide for individuals and organizations who work hard to make a difference in the communities in which they live. According to Mitsubishi, the Eclipse Cross was an ideal donation because of its roomy and easy-to-clean cargo space, which is perfect for driving dogs to and from adoption events and homes.

“Our consumers have wide-ranging ambitions in life and Mitsubishi Motors is here to help drive those ambitions,” said Mark Chaffin, chief operating officer, MMNA. “Lee started with a passion when he created The Asher House and it has become a movement to help raise awareness for rescue animals and shelters across the country; Asher’s bold decision to take action on his ambition is admirable and we’re privileged to be able to help support his mission.”

The Eclipse Cross has seating for five people (or dogs!), as well as convenient features like MITSUBISHI CONNECT so you can easily get emergency assistance or remote climate control through an easy-to-use smartphone app. Even with the wear and tear sometimes caused by driving with your pets, the Eclipse Cross is backed by a 10-year/100,000-mile limited warranty to provide added peace of mind. To learn more about this vehicle, or any other Mitsubishi model, and how it can haul your pets from place to place, contact us at Hampton Mitsubishi.