Mitsubishi Announces New MiGEAR Merchandise Collection

Back in August of this year, Mitsubishi announced their new MiGEAR merchandise collection. This extensive collection of over 60 items for both men and women celebrates 40 years of Mitsubishi in the United States.

“Our new MiGEAR collection is an extension of the brand, allowing fans to express their individuality and proudly proclaim their enthusiasm for Mitsubishi, whether they’re behind the wheel or not,” said the vice president of Mitsubishi Motors North America aftersales, Scott Smith.

You can find items like shirts, hats, outerwear, sweatshirts, water bottles, bags, and more in the new Mitsubishi merchandise line. Some of these items feature the designs of legacy vehicles from Mitsubishi motorsports, including the Lancer Evolution sedan. The legendary car won a record-breaking four FIA World Rally Championship titles in a row, as well as 12 Dakar Rally events.

Two unique designs that can be found on MiGEAR graphic tees come courtesy of Californian social practice artist Dino Perez. The tees feature the Mitsubishi Outlander taking on untamed nature, drawn in Perez’s distinctive style.

If you’ve ever wanted to proudly show off the three-diamond logo of Mitsubishi, now’s the perfect time. Get your official licensed gear right here at Hampton Mitsubishi in Lafayette, Louisiana.

The Next-Generation Mitsubishi Outlander Has Been Spotted, Looks Great

The much-beloved Mitsubishi Outlander is due for an overhaul, and spy shots from September suggest that it’s right around the corner. A heavily camouflaged version of the next-generation Mitsubishi Outlander has been spotted testing in the wild, and we’ve gotta say: It looks mighty good.

Car & Driver posted photos of a new Outlander prototype that was seen around Michigan last month. Though it’s wrapped in camo, the proportions tell us a couple of things: It will likely borrow some style notes from the handsome-looking Engelberg Tourer concept, and it’s gaining the size needed to move up to the midsize crossover segment. Like the Engelber Tourer, the new design speaks to the quality of “Mitsubishiness” with dramatic body lines and a bold face that even camo can’t cover up.

As for what will engines the next-generation Mitsubishi Outlander will offer, Car & Driver speculates a 1-2-3 punch of a 1.5-liter turbo-four found in the Eclipse Cross, an available V6, and a twin-motor PHEV powertrain from the Engelberg Tourer. The latter leverages a 2.4-liter gas engine and a twin-motor system for high power output and exceptional efficiency while using the full-time four-wheel drive of Super All-Wheel Control for superior off-roading capability. Likely to hit the Hampton Mitsubishi showroom by the end of next year, we’ll probably see the uncloaked next-gen Outlander next year at the New York Auto Show or at Geneva. Speculation about the 2021 Outlander aside, the new 2020 Outlander has arrived at Hampton Mitsubishi and is an excellent choice if you are looking for a stylish, capable SUV.

Mitsubishi Signs United Nations Global Compact

Mitsubishi has taken another big step in corporate responsibility and accountability. Already committed to producing more sustainable vehicles and products, Mitsubishi recently signed the new United Nations Global Compact. This initiative brings together companies from around the world and allows them to pledge to exercise corporate responsibility.

Under the 10 principles set forth by the Global Compact, businesses should

  1. support and respect the protection of internationally proclaimed human rights
  2. make sure that they are not complicit in human rights abuses
  3. uphold the freedom of association and effective recognition of the right to collective bargaining
  4. eliminate all forms of forced or compulsory labor
  5. abolish child labor
  6. eliminate discrimination in terms of employment and occupation
  7. support and precautionary approach to environmental challenges
  8. undertake initiatives to promote greater environmental responsibility
  9. encourage development and diffusion of environmentally friendly technologies
  10. work against corruption in all its forms, including extortion and bribery

These 10 principles are further broken down into four categories: human rights, labor, environment, and anti-corruption.

When Mitsubishi signed the United Nations Global Compact, the automaker joined the Global Compact Network Japan, a collective of Japanese companies that all signed the pledge. Mitsubishi is already working to create more eco-friendly vehicles and a better workplace for employees, so the company is already on its way to fulfilling the principles.

Hampton Mitsubishi is proud to be part of a company that supports global progress and ethical business practices.

Mitsubishi Motors Ranks Among Best Mass Market Brands

Mitsubishi Motors goes above and beyond to provide drivers with true value and quality vehicles. This year’s J. D. Power Customer Satisfaction Index Study proves just how dedicated the Japanese automaker really is. Mitsubishi ranked third among the best mass market brands in the automotive industry.

The study’s results show that Mitsubishi Motors is the fastest-growing Asian brand in the United States for the second year in a row. Mitsubishi saw a jump from 21st to 12th place in the overall automotive industry rankings. The Japanese manufacturer improved by 27 points.

When high-end luxury brands were removed from the running, Mitsubishi soared from 10th place in 2018 to third place in 2019. Notably, Mitsubishi surpassed larger brands to take home the top non-premium Asian brand title.

“Customer satisfaction is a core value at Mitsubishi Motors, and our performance in the JD Power CSI Study over the last two years is testament to our focus on it. We do this for one reason only: to give our customers the very best experience we can at every touch point with our company,” said Mark Chaffin, COO for MMNA.

The latest jump in rankings marks Mitsubishi’s continued dedication to the average customer. Since 2016, Mitsubishi has jumped by 61 points, effectively leading non-premium brands during that time.

Check out the incredible lineup of Mitsubishi models at Hampton Mitsubishi.

2018 Mitsubishi Eclipse Cross Gets New Ad Campaign

The 2018 Mitsubishi Eclipse Cross arrives as one of the industry’s latest, and most impressive, crossovers. The family vehicle features plenty of interior space and a sleek style that puts competitors to shame. In order to capitalize on the launch of the all-new Eclipse Cross, Mitsubishi is moving forward with a new marketing campaign that puts a spin on the iconic moniker.

The Eclipse moniker first made its debut on Mitsubishi’s sports car. It quickly became one of the brand’s most iconic vehicles. Now the Eclipse name is looking to revolutionize the industry once more in the form of the Eclipse Cross. In order to do so, Mitsubishi is launching a new dynamic ad campaign to introduce the new crossover to the world.

The launch of the advertising campaign marks the return of the brand to major television networks like ABC and FOX. The ad features world-renowned musicians Damien Escobar and William Joseph. The pair put their own spin on Twisted Sister’s “I Wanna Rock,” a fitting tune for the stylish and smart Eclipse Cross.

“Eclipse Cross is not your typical crossover; it is defiant and clever and offers savvy show-and-tellers a vehicle that’s loaded with style and features at a great price that demands to be seen much like this campaign,” said Francine Harsini, chief marketing officer, Mitsubishi Motors North America.

To experience the incredible 2018 Mitsubishi Eclipse Cross, visit Hampton Mitsubishi for a test drive.