Mitsubishi Announces New MiGEAR Merchandise Collection

Back in August of this year, Mitsubishi announced their new MiGEAR merchandise collection. This extensive collection of over 60 items for both men and women celebrates 40 years of Mitsubishi in the United States.

“Our new MiGEAR collection is an extension of the brand, allowing fans to express their individuality and proudly proclaim their enthusiasm for Mitsubishi, whether they’re behind the wheel or not,” said the vice president of Mitsubishi Motors North America aftersales, Scott Smith.

You can find items like shirts, hats, outerwear, sweatshirts, water bottles, bags, and more in the new Mitsubishi merchandise line. Some of these items feature the designs of legacy vehicles from Mitsubishi motorsports, including the Lancer Evolution sedan. The legendary car won a record-breaking four FIA World Rally Championship titles in a row, as well as 12 Dakar Rally events.

Two unique designs that can be found on MiGEAR graphic tees come courtesy of Californian social practice artist Dino Perez. The tees feature the Mitsubishi Outlander taking on untamed nature, drawn in Perez’s distinctive style.

If you’ve ever wanted to proudly show off the three-diamond logo of Mitsubishi, now’s the perfect time. Get your official licensed gear right here at Hampton Mitsubishi in Lafayette, Louisiana.

2018 Mitsubishi Eclipse Cross Gets New Ad Campaign

The 2018 Mitsubishi Eclipse Cross arrives as one of the industry’s latest, and most impressive, crossovers. The family vehicle features plenty of interior space and a sleek style that puts competitors to shame. In order to capitalize on the launch of the all-new Eclipse Cross, Mitsubishi is moving forward with a new marketing campaign that puts a spin on the iconic moniker.

The Eclipse moniker first made its debut on Mitsubishi’s sports car. It quickly became one of the brand’s most iconic vehicles. Now the Eclipse name is looking to revolutionize the industry once more in the form of the Eclipse Cross. In order to do so, Mitsubishi is launching a new dynamic ad campaign to introduce the new crossover to the world.

The launch of the advertising campaign marks the return of the brand to major television networks like ABC and FOX. The ad features world-renowned musicians Damien Escobar and William Joseph. The pair put their own spin on Twisted Sister’s “I Wanna Rock,” a fitting tune for the stylish and smart Eclipse Cross.

“Eclipse Cross is not your typical crossover; it is defiant and clever and offers savvy show-and-tellers a vehicle that’s loaded with style and features at a great price that demands to be seen much like this campaign,” said Francine Harsini, chief marketing officer, Mitsubishi Motors North America.

To experience the incredible 2018 Mitsubishi Eclipse Cross, visit Hampton Mitsubishi for a test drive.