Learning About the History of Mitsubishi in America

On the cusp of celebrating the nation’s birthday, we’re taking a look back at the history of Mitsubishi in America. From the introduction of the Model-A — the first mass-production car in Japan — Mitsubishi was destined to arrive in the United States. Fifty-five years after the Model-A made its debut, Mitsubishi unleashed a trio of exciting new cars stateside, kicking off a legacy that’s held strong for nearly 40 years.

Entering the American market

In 1982, Mitsubishi finally came to America and launched the Tredia, Cordia, and Starion to a public hungry for dynamic, fun-to-drive cars. With their low prices and sporty looks, the initial allocation was popular enough to pave the way for the launch of the Mighty Max pickup.

By the start of the 1990s, Mitsubishi Motors North America was expanding rapidly. With nationwide advertising, strong sales, and more dealers across the country, Mitsubishi was the fastest-growing brand in America for much of the decade. Owing to that success were hot vehicles that were big hits with drivers and critics, like the iconic 3000GT, Eclipse, and Lancer.

Expanding Model Lineup

In 2003, Mitsubishi changed the game again with the debut of its All-Wheel-Control-equipped Lancer Evolution, which was super popular with enthusiasts for its all-too-brief existence. The 2000s also saw the launch of stalwarts like the Outlander, which remains one of the most popular vehicles in the Mitsubishi lineup today.

Growing a Legacy

Over the last 10 years, Mitsubishi has only continued to grow its legacy. With vehicles like the Mirage and Mirage G4, the brand has become a favorite with customers who want new-car value at a lower price. The best-selling Outlander PHEV has put Mitsubishi at the forefront of the green revolution as well, offering incredible 4×4 capability and exceptional driving range.

The history of Mitsubishi in America is a book that’s far from closed. There’s more innovation on the horizon, and you’ll find the result of it — as well as the fruits of the past and present — in-stock right here at Hampton Mitsubishi in Lafayette, Louisiana.

Explore the History of Lafayette, LA

Whether you’re a life-long resident or just passing through for a visit, one thing is certain: there is no shortage of fun things to do and interesting things to learn in Lafayette, Louisiana.  Today Lafayette is a bustling cultural center that mixes urban life with rich cajun and creole traditions. But like most cities of its kind, Lafayette has an interesting history that accounts for the regions contemporary diversity.

Diverse heritage

Before any European or Canadian settlements reached the area that is today called Lafayette, a diverse population of Choctaw, Chitimacha, Atakapa-Ishak, and Opelousa Native Americans populated the region. By the early 1820’s, the first European settlement was officially established on the Vermilion River—Vermilionville.

Official beginnings

Of course, the name Vermilionville didn’t quite stick. In 1869, Vermilionville attempted to change its name to Lafayette, but there was already another suburb of New Orleans so named. In 1884, however, New Orleans officially incorporated the former Lafayette into its boundaries, finally allowing Vermilionville to make its name-change.

Modern revitalization

Today, Lafayette is a hub of Cajun and Creole culture with a thriving downtown that saw a huge revitalization that started in the 1980s and continues to this day. Home to a number of large museums, festivals, and an endless variety of local businesses, Lafayette is today an important destination in the American South.

If you need help with your car while you’re in Lafayette, or you might want to buy a new one, contact us at Hampton Mitsubishi.