Mitsubishi Announces New MiGEAR Merchandise Collection

Back in August of this year, Mitsubishi announced their new MiGEAR merchandise collection. This extensive collection of over 60 items for both men and women celebrates 40 years of Mitsubishi in the United States.

“Our new MiGEAR collection is an extension of the brand, allowing fans to express their individuality and proudly proclaim their enthusiasm for Mitsubishi, whether they’re behind the wheel or not,” said the vice president of Mitsubishi Motors North America aftersales, Scott Smith.

You can find items like shirts, hats, outerwear, sweatshirts, water bottles, bags, and more in the new Mitsubishi merchandise line. Some of these items feature the designs of legacy vehicles from Mitsubishi motorsports, including the Lancer Evolution sedan. The legendary car won a record-breaking four FIA World Rally Championship titles in a row, as well as 12 Dakar Rally events.

Two unique designs that can be found on MiGEAR graphic tees come courtesy of Californian social practice artist Dino Perez. The tees feature the Mitsubishi Outlander taking on untamed nature, drawn in Perez’s distinctive style.

If you’ve ever wanted to proudly show off the three-diamond logo of Mitsubishi, now’s the perfect time. Get your official licensed gear right here at Hampton Mitsubishi in Lafayette, Louisiana.

Learning About the History of Mitsubishi in America

On the cusp of celebrating the nation’s birthday, we’re taking a look back at the history of Mitsubishi in America. From the introduction of the Model-A — the first mass-production car in Japan — Mitsubishi was destined to arrive in the United States. Fifty-five years after the Model-A made its debut, Mitsubishi unleashed a trio of exciting new cars stateside, kicking off a legacy that’s held strong for nearly 40 years.

Entering the American market

In 1982, Mitsubishi finally came to America and launched the Tredia, Cordia, and Starion to a public hungry for dynamic, fun-to-drive cars. With their low prices and sporty looks, the initial allocation was popular enough to pave the way for the launch of the Mighty Max pickup.

By the start of the 1990s, Mitsubishi Motors North America was expanding rapidly. With nationwide advertising, strong sales, and more dealers across the country, Mitsubishi was the fastest-growing brand in America for much of the decade. Owing to that success were hot vehicles that were big hits with drivers and critics, like the iconic 3000GT, Eclipse, and Lancer.

Expanding Model Lineup

In 2003, Mitsubishi changed the game again with the debut of its All-Wheel-Control-equipped Lancer Evolution, which was super popular with enthusiasts for its all-too-brief existence. The 2000s also saw the launch of stalwarts like the Outlander, which remains one of the most popular vehicles in the Mitsubishi lineup today.

Growing a Legacy

Over the last 10 years, Mitsubishi has only continued to grow its legacy. With vehicles like the Mirage and Mirage G4, the brand has become a favorite with customers who want new-car value at a lower price. The best-selling Outlander PHEV has put Mitsubishi at the forefront of the green revolution as well, offering incredible 4×4 capability and exceptional driving range.

The history of Mitsubishi in America is a book that’s far from closed. There’s more innovation on the horizon, and you’ll find the result of it — as well as the fruits of the past and present — in-stock right here at Hampton Mitsubishi in Lafayette, Louisiana.

Mitsubishi’s J.D. Power Rankings Continue to Rise

When searching for a new family automobile, it’s important to conduct as much research as possible. This will help to ensure that you end up with a vehicle that will serve you and your loved ones well for many years to come. According to a recent study conducted by J.D. Power, Mitsubishi customers are happier than ever when they come to service their vehicles.

J.D. Power’s 2020 Customer Service Index Study evaluated the experiences of customers who visited service departments at Mitsubishi dealerships across the United States. Customers were questioned about the quality of their advisor, the facility, pick-up, initiation, and the overall service experience.

Thanks to a tremendous initiative to improve customer experiences, Mitsubishi Motors saw a 20-point jump in the ratings of their facilities from 2019. Almost half of the customers surveyed by J.D. Power gave dealership service facilities a perfect 10 out of 10 points. Overall, Mitsubishi has seen a 61-point CSI score increase in the past five years.

Mitsubishi’s strong Customer Service Index Study performance resulted in the automaker being honored with J.D. Power’s first place Fixed Right First Time designation. Your family’s time is precious, which is why Mitsubishi does everything possible to ensure your vehicle’s repairs are completed correctly the first time.

If your family wants to join the leagues of Mitsubishi’s thousands of satisfied customers, contact Hampton Mitsubishi for more information today.

The Next-Generation Mitsubishi Outlander Has Been Spotted, Looks Great

The much-beloved Mitsubishi Outlander is due for an overhaul, and spy shots from September suggest that it’s right around the corner. A heavily camouflaged version of the next-generation Mitsubishi Outlander has been spotted testing in the wild, and we’ve gotta say: It looks mighty good.

Car & Driver posted photos of a new Outlander prototype that was seen around Michigan last month. Though it’s wrapped in camo, the proportions tell us a couple of things: It will likely borrow some style notes from the handsome-looking Engelberg Tourer concept, and it’s gaining the size needed to move up to the midsize crossover segment. Like the Engelber Tourer, the new design speaks to the quality of “Mitsubishiness” with dramatic body lines and a bold face that even camo can’t cover up.

As for what will engines the next-generation Mitsubishi Outlander will offer, Car & Driver speculates a 1-2-3 punch of a 1.5-liter turbo-four found in the Eclipse Cross, an available V6, and a twin-motor PHEV powertrain from the Engelberg Tourer. The latter leverages a 2.4-liter gas engine and a twin-motor system for high power output and exceptional efficiency while using the full-time four-wheel drive of Super All-Wheel Control for superior off-roading capability. Likely to hit the Hampton Mitsubishi showroom by the end of next year, we’ll probably see the uncloaked next-gen Outlander next year at the New York Auto Show or at Geneva. Speculation about the 2021 Outlander aside, the new 2020 Outlander has arrived at Hampton Mitsubishi and is an excellent choice if you are looking for a stylish, capable SUV.

A Look into the Past: The History of the Mitsubishi Eclipse

2006 Mitsubishi Eclipse | Lafayette, LA
Photo from Wikipedia By IFCAR – Own work, Public Domain, https://commons.wikimedia.org/w/index.php?curid=7794933

The Mitsubishi Eclipse is no longer in production, but it’s still a beloved model for fans like us at Hampton Mitsubishi. Let’s look back through the history of the Mitsubishi Eclipse and how it became one of our favorite Mitsubishi models.

The first-generation Eclipse arrived in the United States in 1990. It was designed at the Mitsubishi Motors North American Design Studio and manufactured at the brand’s plant in Normal, Illinois – but was anything but normal.

This first Eclipse established the model’s performance-ready power with an available turbocharged 2.0-liter engine that produced 195 horsepower and had a zero-to-60-mph time of just under seven seconds. Named after an 18th century English racehorse, this sportscar had precise handling, a smooth ride, and spirited acceleration, making it a fun-to-drive option.

As the years passed, the Eclipse’s popularity continued to increase. It combined function, technology, and beauty to make it a true driver’s car. Mitsubishi eventually decided, though, to focus toward meeting environmental targets around the world, and announced the discontinuation of the Eclipse to focus on investing more in developing battery technology.

2012 Mitsubishi Eclipse Spyder | Lafayette, LA
2012 Mitsubishi Eclipse Spyder

With this announcement, Mitsubishi gave it one last hurrah, creating a final special-edition Eclipse. The 2012 Mitsubishi Eclipse Special Edition had distinctive badging, a leather interior with contrasting stitching, and a choice of two engines – a 2.4-liter four-cylinder that produces 162 horsepower or a 3.8-liter V6 that pumped out 265 horsepower.

Even though it’s no longer produced, you can find pre-owned versions of the Eclipse or new inventory of the more updated crossover version of this model, the Eclipse Cross, here at Hampton Mitsubishi.

Automotive Science Group Named Mitsubishi Motors the Best Brand of 2019

Recently, the Automotive Science Group named Mitsubishi Motors the “Best All-Around Performance Brand” and “Best Economic Performance Brand” for 2019. Mitsubishi is deservingly receiving these honors for the second consecutive year.

ASG conducted the 2019 Automotive Performance Index Study to determine the real market value of 1,640 vehicles for the 2019 model year. In particular, ASG examined environmental, life-cycle and social and economic performance indicators for each vehicle.

When looking at operating and purchase costs over the first 6.5 years that drivers own the vehicles, the Mitsubishi lineup was found to provide the best value, beating the industry average by an astounding 27%. The brand’s fuel efficiency and light-weight design were some of the key features that helped Mitsubishi outrank other brands.

ASG also recognized individual Mitsubishi models in the API study. Specifically, the 2019 Mitsubishi Mirage had the best performance of any other 2019 vehicle in the Study. Accordingly, the Mirage earned the 2019 “Best Economic Performance Award” and “Best All-Around Performance Award.”

Both the 2019 Outlander PHEV and Outlander Sport were considered to be part of the Crossover segment’s “Best 5 All-Around Performance” vehicles. Plus, the 2019 Outlander won the “Best All-Around Performance SUV” award.

We at Hampton Mitsubishi are proud to offer Mitsubishi models on our lot. Take a test drive in the 2019 Mitsubishi Mirage or one of the 2019 Mitsubishi Outlander models at our dealership.

Mitsubishi Signs United Nations Global Compact

Mitsubishi has taken another big step in corporate responsibility and accountability. Already committed to producing more sustainable vehicles and products, Mitsubishi recently signed the new United Nations Global Compact. This initiative brings together companies from around the world and allows them to pledge to exercise corporate responsibility.

Under the 10 principles set forth by the Global Compact, businesses should

  1. support and respect the protection of internationally proclaimed human rights
  2. make sure that they are not complicit in human rights abuses
  3. uphold the freedom of association and effective recognition of the right to collective bargaining
  4. eliminate all forms of forced or compulsory labor
  5. abolish child labor
  6. eliminate discrimination in terms of employment and occupation
  7. support and precautionary approach to environmental challenges
  8. undertake initiatives to promote greater environmental responsibility
  9. encourage development and diffusion of environmentally friendly technologies
  10. work against corruption in all its forms, including extortion and bribery

These 10 principles are further broken down into four categories: human rights, labor, environment, and anti-corruption.

When Mitsubishi signed the United Nations Global Compact, the automaker joined the Global Compact Network Japan, a collective of Japanese companies that all signed the pledge. Mitsubishi is already working to create more eco-friendly vehicles and a better workplace for employees, so the company is already on its way to fulfilling the principles.

Hampton Mitsubishi is proud to be part of a company that supports global progress and ethical business practices.

Sales Milestone for the Mitsubishi Outlander PHEV

The Mitsubishi Outlander PHEV is one of the most innovative and versatile crossovers available today. It gives you the functionality of a spacious, all-wheel-drive crossover and the added efficiency of a plug-in hybrid powertrain.

Recently, Mitsubishi celebrated a big sales milestone for the Mitsubishi Outlander PHEV. Since its launch in 2013, Mitsubishi has sold over 200,000 Outlander PHEV models. In fact, it has been Europe’s best-selling plug-in hybrid model for four years in a row and became the world’s best-selling plug-in hybrid in December 2018.1

Since 2013, the Outlander PHEV has won a continual stream of awards and recognition. Some of these include the 2019 Green SUV of the Year award from Green Car Journal in the United States, 2019 Best Plug-in Vehicle from Company Car and Van Magazine in the UK, and Best 5 All-Around Performance award from the Automotive Science Group.

Here in the U.S., the Outlander PHEV boats an all-electric driving range of 22 miles. This is enough to cover at least part of many drivers’ commutes and daily errand schedules. Imagine being able to spend less time and money putting gas into your car. The 2019 Outlander PHEV also features updated exterior styling and improved driving dynamics.

Test-drive the 2019 Mitsubishi Outlander PHEV at Hampton Mitsubishi.

*1…Source: JATO Dynamics Limited

Mitsubishi Motors Ranks Among Best Mass Market Brands

Mitsubishi Motors goes above and beyond to provide drivers with true value and quality vehicles. This year’s J. D. Power Customer Satisfaction Index Study proves just how dedicated the Japanese automaker really is. Mitsubishi ranked third among the best mass market brands in the automotive industry.

The study’s results show that Mitsubishi Motors is the fastest-growing Asian brand in the United States for the second year in a row. Mitsubishi saw a jump from 21st to 12th place in the overall automotive industry rankings. The Japanese manufacturer improved by 27 points.

When high-end luxury brands were removed from the running, Mitsubishi soared from 10th place in 2018 to third place in 2019. Notably, Mitsubishi surpassed larger brands to take home the top non-premium Asian brand title.

“Customer satisfaction is a core value at Mitsubishi Motors, and our performance in the JD Power CSI Study over the last two years is testament to our focus on it. We do this for one reason only: to give our customers the very best experience we can at every touch point with our company,” said Mark Chaffin, COO for MMNA.

The latest jump in rankings marks Mitsubishi’s continued dedication to the average customer. Since 2016, Mitsubishi has jumped by 61 points, effectively leading non-premium brands during that time.

Check out the incredible lineup of Mitsubishi models at Hampton Mitsubishi.

Mitsubishi and Google Partner to Make Alliance Intelligent Cloud

Mitsubishi recently announced it would be partnering with Google to develop innovative infotainment technologies by 2021. Some of the major goals of this partnership include equipping more models with cloud-based services as well as turn-by-turn navigation and Google Assistant. In short, you’ll be better connected than ever before when you choose a Mitsubishi.

According to the Renault-Nissan-Mitsubishi Alliance, the Alliance Intelligent Cloud is perhaps one of the biggest additions to the current lineup of infotainment technologies. There’s easy-to-integrate data management, infotainment, remote diagnostics, and more through the Alliance Intelligent Cloud.  Thanks to this new partnership between the auto conglomerate and Google, Mitsubishi cars of the future will likely have some of the most advanced infotainment on the market.

“Our partnership with Google will offer owners of our vehicles rich user experiences that are currently available only outside the vehicle or, to a limited extent, by connecting an Android device to supported vehicles,” said Hadi Zablit, Senior Vice President of Business Development at Renault-Nissan-Mitsubishi.

In addition to high-tech cloud and infotainment services, Mitsubishi is also working with Google to develop a series of zero-emissions electric vehicles as well as autonomous-driving technologies. These are just some of the ways the Mitsubishi brand is revolutionizing the industry.

While this advanced technology is still a few years away, contact us at Hampton Mitsubishi for more information on current infotainment systems.