Eclipse to Eclipse Cross: The Beloved Car Becomes a New Mitsubishi Crossover

The Mitsubishi Eclipse Cross is a modern take on an iconic Mitsubishi sedan: the Eclipse. While the Eclipse Cross and the Eclipse might sound like similar models, there are some important distinctions between them. The Eclipse Cross bears the nameplate of the performance-oriented Mitsubishi sedan, but it bears a crossover design.

The Eclipse, a sport compact car that combined versatile design and performance while still remaining affordable, was offered from 1989 to 2012. A favorite among sports car enthusiasts, the Eclipse was eventually discontinued to make room for newer models.  Now, the Eclipse nameplate is returning in the form of the Eclipse Cross.

Although the Eclipse Cross takes its name from the Eclipse, it has a bold crossover design, spacious seating for five people, and an impressive fuel-sipping powertrain. The 2020 Eclipse Cross averages 29 mpg on the highway , and the 1.5-liter turbocharged engine also pairs with available Super-All Wheel Control (S-AWC) to optimize handling on tough terrain.*

The new Mitsubishi crossover also brings a range of smart amenities, including Mitsubishi CONNECT®, which lets you easily access your vehicle remotely through a smartphone app, Apple CarPlay® and Android Auto™ connective capabilities, a premium audio system, and an intelligent touchscreen. Plus, with a suite of high-tech driver-assist technologies, you’ll have more help staying safe on the road.

Combining the comfort of the old with the innovations of the new, Mitsubishi has brought the Eclipse back with a vengeance. Visit Hampton Mitsubishi today and see why the 2020 Mitsubishi Eclipse Cross is the crossover SUV you’ve been waiting for.

2018 Mitsubishi Eclipse Cross Gets New Ad Campaign

The 2018 Mitsubishi Eclipse Cross arrives as one of the industry’s latest, and most impressive, crossovers. The family vehicle features plenty of interior space and a sleek style that puts competitors to shame. In order to capitalize on the launch of the all-new Eclipse Cross, Mitsubishi is moving forward with a new marketing campaign that puts a spin on the iconic moniker.

The Eclipse moniker first made its debut on Mitsubishi’s sports car. It quickly became one of the brand’s most iconic vehicles. Now the Eclipse name is looking to revolutionize the industry once more in the form of the Eclipse Cross. In order to do so, Mitsubishi is launching a new dynamic ad campaign to introduce the new crossover to the world.

The launch of the advertising campaign marks the return of the brand to major television networks like ABC and FOX. The ad features world-renowned musicians Damien Escobar and William Joseph. The pair put their own spin on Twisted Sister’s “I Wanna Rock,” a fitting tune for the stylish and smart Eclipse Cross.

“Eclipse Cross is not your typical crossover; it is defiant and clever and offers savvy show-and-tellers a vehicle that’s loaded with style and features at a great price that demands to be seen much like this campaign,” said Francine Harsini, chief marketing officer, Mitsubishi Motors North America.

To experience the incredible 2018 Mitsubishi Eclipse Cross, visit Hampton Mitsubishi for a test drive.