On the cusp of celebrating the nation’s birthday, we’re taking a look back at the history of Mitsubishi in America. From the introduction of the Model-A — the first mass-production car in Japan — Mitsubishi was destined to arrive in the United States. Fifty-five years after the Model-A made its debut, Mitsubishi unleashed a trio of exciting new cars stateside, kicking off a legacy that’s held strong for nearly 40 years.
Entering the American market
In 1982, Mitsubishi finally came to America and launched the Tredia, Cordia, and Starion to a public hungry for dynamic, fun-to-drive cars. With their low prices and sporty looks, the initial allocation was popular enough to pave the way for the launch of the Mighty Max pickup.
By the start of the 1990s, Mitsubishi Motors North America was expanding rapidly. With nationwide advertising, strong sales, and more dealers across the country, Mitsubishi was the fastest-growing brand in America for much of the decade. Owing to that success were hot vehicles that were big hits with drivers and critics, like the iconic 3000GT, Eclipse, and Lancer.
Expanding Model Lineup
In 2003, Mitsubishi changed the game again with the debut of its All-Wheel-Control-equipped Lancer Evolution, which was super popular with enthusiasts for its all-too-brief existence. The 2000s also saw the launch of stalwarts like the Outlander, which remains one of the most popular vehicles in the Mitsubishi lineup today.
Growing a Legacy
Over the last 10 years, Mitsubishi has only continued to grow its legacy. With vehicles like the Mirage and Mirage G4, the brand has become a favorite with customers who want new-car value at a lower price. The best-selling Outlander PHEV has put Mitsubishi at the forefront of the green revolution as well, offering incredible 4×4 capability and exceptional driving range.
The history of Mitsubishi in America is a book that’s far from closed. There’s more innovation on the horizon, and you’ll find the result of it — as well as the fruits of the past and present — in-stock right here at Hampton Mitsubishi in Lafayette, Louisiana.