Mitsubishi Signs United Nations Global Compact

Mitsubishi has taken another big step in corporate responsibility and accountability. Already committed to producing more sustainable vehicles and products, Mitsubishi recently signed the new United Nations Global Compact. This initiative brings together companies from around the world and allows them to pledge to exercise corporate responsibility.

Under the 10 principles set forth by the Global Compact, businesses should

  1. support and respect the protection of internationally proclaimed human rights
  2. make sure that they are not complicit in human rights abuses
  3. uphold the freedom of association and effective recognition of the right to collective bargaining
  4. eliminate all forms of forced or compulsory labor
  5. abolish child labor
  6. eliminate discrimination in terms of employment and occupation
  7. support and precautionary approach to environmental challenges
  8. undertake initiatives to promote greater environmental responsibility
  9. encourage development and diffusion of environmentally friendly technologies
  10. work against corruption in all its forms, including extortion and bribery

These 10 principles are further broken down into four categories: human rights, labor, environment, and anti-corruption.

When Mitsubishi signed the United Nations Global Compact, the automaker joined the Global Compact Network Japan, a collective of Japanese companies that all signed the pledge. Mitsubishi is already working to create more eco-friendly vehicles and a better workplace for employees, so the company is already on its way to fulfilling the principles.

Hampton Mitsubishi is proud to be part of a company that supports global progress and ethical business practices.

Mitsubishi Motors Ranks Among Best Mass Market Brands

Mitsubishi Motors goes above and beyond to provide drivers with true value and quality vehicles. This year’s J. D. Power Customer Satisfaction Index Study proves just how dedicated the Japanese automaker really is. Mitsubishi ranked third among the best mass market brands in the automotive industry.

The study’s results show that Mitsubishi Motors is the fastest-growing Asian brand in the United States for the second year in a row. Mitsubishi saw a jump from 21st to 12th place in the overall automotive industry rankings. The Japanese manufacturer improved by 27 points.

When high-end luxury brands were removed from the running, Mitsubishi soared from 10th place in 2018 to third place in 2019. Notably, Mitsubishi surpassed larger brands to take home the top non-premium Asian brand title.

“Customer satisfaction is a core value at Mitsubishi Motors, and our performance in the JD Power CSI Study over the last two years is testament to our focus on it. We do this for one reason only: to give our customers the very best experience we can at every touch point with our company,” said Mark Chaffin, COO for MMNA.

The latest jump in rankings marks Mitsubishi’s continued dedication to the average customer. Since 2016, Mitsubishi has jumped by 61 points, effectively leading non-premium brands during that time.

Check out the incredible lineup of Mitsubishi models at Hampton Mitsubishi.

2018 Mitsubishi Eclipse Cross Gets New Ad Campaign

The 2018 Mitsubishi Eclipse Cross arrives as one of the industry’s latest, and most impressive, crossovers. The family vehicle features plenty of interior space and a sleek style that puts competitors to shame. In order to capitalize on the launch of the all-new Eclipse Cross, Mitsubishi is moving forward with a new marketing campaign that puts a spin on the iconic moniker.

The Eclipse moniker first made its debut on Mitsubishi’s sports car. It quickly became one of the brand’s most iconic vehicles. Now the Eclipse name is looking to revolutionize the industry once more in the form of the Eclipse Cross. In order to do so, Mitsubishi is launching a new dynamic ad campaign to introduce the new crossover to the world.

The launch of the advertising campaign marks the return of the brand to major television networks like ABC and FOX. The ad features world-renowned musicians Damien Escobar and William Joseph. The pair put their own spin on Twisted Sister’s “I Wanna Rock,” a fitting tune for the stylish and smart Eclipse Cross.

“Eclipse Cross is not your typical crossover; it is defiant and clever and offers savvy show-and-tellers a vehicle that’s loaded with style and features at a great price that demands to be seen much like this campaign,” said Francine Harsini, chief marketing officer, Mitsubishi Motors North America.

To experience the incredible 2018 Mitsubishi Eclipse Cross, visit Hampton Mitsubishi for a test drive.