Mitsubishi and Google Partner to Make Alliance Intelligent Cloud

Mitsubishi recently announced it would be partnering with Google to develop innovative infotainment technologies by 2021. Some of the major goals of this partnership include equipping more models with cloud-based services as well as turn-by-turn navigation and Google Assistant. In short, you’ll be better connected than ever before when you choose a Mitsubishi.

According to the Renault-Nissan-Mitsubishi Alliance, the Alliance Intelligent Cloud is perhaps one of the biggest additions to the current lineup of infotainment technologies. There’s easy-to-integrate data management, infotainment, remote diagnostics, and more through the Alliance Intelligent Cloud.  Thanks to this new partnership between the auto conglomerate and Google, Mitsubishi cars of the future will likely have some of the most advanced infotainment on the market.

“Our partnership with Google will offer owners of our vehicles rich user experiences that are currently available only outside the vehicle or, to a limited extent, by connecting an Android device to supported vehicles,” said Hadi Zablit, Senior Vice President of Business Development at Renault-Nissan-Mitsubishi.

In addition to high-tech cloud and infotainment services, Mitsubishi is also working with Google to develop a series of zero-emissions electric vehicles as well as autonomous-driving technologies. These are just some of the ways the Mitsubishi brand is revolutionizing the industry.

While this advanced technology is still a few years away, contact us at Hampton Mitsubishi for more information on current infotainment systems.

Mitsubishi Works with The Asher House to Find Shelter Dogs Homes

Working with Lee Asher and The Asher House, Mitsubishi recently took action to help dogs in shelters find homes by donating a Mitsubishi Eclipse Cross. Asher, who quit his job to devote his life to finding shelter dogs a good home, has facilitated the adoption of more than 145 dogs in the past year and a half.

The donation was part of Mitsubishi’s “Drive your Ambition” campaign, which is designed to provide for individuals and organizations who work hard to make a difference in the communities in which they live. According to Mitsubishi, the Eclipse Cross was an ideal donation because of its roomy and easy-to-clean cargo space, which is perfect for driving dogs to and from adoption events and homes.

“Our consumers have wide-ranging ambitions in life and Mitsubishi Motors is here to help drive those ambitions,” said Mark Chaffin, chief operating officer, MMNA. “Lee started with a passion when he created The Asher House and it has become a movement to help raise awareness for rescue animals and shelters across the country; Asher’s bold decision to take action on his ambition is admirable and we’re privileged to be able to help support his mission.”

The Eclipse Cross has seating for five people (or dogs!), as well as convenient features like MITSUBISHI CONNECT so you can easily get emergency assistance or remote climate control through an easy-to-use smartphone app. Even with the wear and tear sometimes caused by driving with your pets, the Eclipse Cross is backed by a 10-year/100,000-mile limited warranty to provide added peace of mind. To learn more about this vehicle, or any other Mitsubishi model, and how it can haul your pets from place to place, contact us at Hampton Mitsubishi.

2018 Mitsubishi Eclipse Cross Gets New Ad Campaign

The 2018 Mitsubishi Eclipse Cross arrives as one of the industry’s latest, and most impressive, crossovers. The family vehicle features plenty of interior space and a sleek style that puts competitors to shame. In order to capitalize on the launch of the all-new Eclipse Cross, Mitsubishi is moving forward with a new marketing campaign that puts a spin on the iconic moniker.

The Eclipse moniker first made its debut on Mitsubishi’s sports car. It quickly became one of the brand’s most iconic vehicles. Now the Eclipse name is looking to revolutionize the industry once more in the form of the Eclipse Cross. In order to do so, Mitsubishi is launching a new dynamic ad campaign to introduce the new crossover to the world.

The launch of the advertising campaign marks the return of the brand to major television networks like ABC and FOX. The ad features world-renowned musicians Damien Escobar and William Joseph. The pair put their own spin on Twisted Sister’s “I Wanna Rock,” a fitting tune for the stylish and smart Eclipse Cross.

“Eclipse Cross is not your typical crossover; it is defiant and clever and offers savvy show-and-tellers a vehicle that’s loaded with style and features at a great price that demands to be seen much like this campaign,” said Francine Harsini, chief marketing officer, Mitsubishi Motors North America.

To experience the incredible 2018 Mitsubishi Eclipse Cross, visit Hampton Mitsubishi for a test drive.