Recently, the Automotive Science Group named Mitsubishi Motors the “Best All-Around Performance Brand” and “Best Economic Performance Brand” for 2019. Mitsubishi is deservingly receiving these honors for the second consecutive year.
ASG conducted the 2019 Automotive Performance Index Study to determine
the real market value of 1,640 vehicles for the 2019 model year. In particular,
ASG examined environmental, life-cycle and social and economic performance
indicators for each vehicle.
When looking at operating and purchase costs over the first 6.5 years
that drivers own the vehicles, the Mitsubishi lineup was found to provide the
best value, beating the industry average by an astounding 27%. The brand’s fuel
efficiency and light-weight design were some of the key features that helped
Mitsubishi outrank other brands.
ASG also recognized individual Mitsubishi models in the API study. Specifically,
the 2019 Mitsubishi Mirage had the best performance of any other 2019 vehicle in
the Study. Accordingly, the Mirage earned the 2019 “Best Economic Performance
Award” and “Best All-Around Performance Award.”
Both the 2019 Outlander PHEV and Outlander Sport were considered to be part
of the Crossover segment’s “Best 5 All-Around Performance” vehicles. Plus, the
2019 Outlander won the “Best All-Around Performance SUV” award.
We at Hampton Mitsubishi are proud to offer Mitsubishi models on our lot. Take a test drive in the 2019 Mitsubishi Mirage or one of the 2019 Mitsubishi Outlander models at our dealership.
Mitsubishi has taken another big step in
corporate responsibility and accountability. Already committed to producing
more sustainable vehicles and products, Mitsubishi recently signed the new
United Nations Global Compact. This initiative brings together companies from
around the world and allows them to pledge to exercise corporate
Under the 10 principles set forth by the Global Compact, businesses should
- support and respect the protection of internationally proclaimed human rights
- make sure that they are not complicit in human rights abuses
- uphold the freedom of association and effective recognition of the right to collective bargaining
- eliminate all forms of forced or compulsory labor
- abolish child labor
- eliminate discrimination in terms of employment and occupation
- support and precautionary approach to environmental challenges
- undertake initiatives to promote greater environmental responsibility
- encourage development and diffusion of environmentally friendly technologies
- work against corruption in all its forms, including extortion and bribery
These 10 principles are further broken down
into four categories: human rights, labor, environment, and anti-corruption.
When Mitsubishi signed the United Nations
Global Compact, the automaker joined the Global Compact Network Japan, a
collective of Japanese companies that all signed the pledge. Mitsubishi is
already working to create more eco-friendly vehicles and a better workplace for
employees, so the company is already on its way to fulfilling the principles.
Hampton Mitsubishi is proud to be part of a company that supports global progress and ethical business practices.
The Mitsubishi Outlander PHEV is one of the most innovative
and versatile crossovers available today. It gives you the functionality of a
spacious, all-wheel-drive crossover and the added efficiency of a plug-in
Recently, Mitsubishi celebrated a big sales milestone for the Mitsubishi Outlander PHEV. Since its launch in 2013, Mitsubishi has sold over 200,000 Outlander PHEV models. In fact, it has been Europe’s best-selling plug-in hybrid model for four years in a row and became the world’s best-selling plug-in hybrid in December 2018.1
Since 2013, the Outlander PHEV has won a continual stream of
awards and recognition. Some of these include the 2019 Green SUV of the Year
award from Green Car Journal in the United States, 2019 Best Plug-in Vehicle
from Company Car and Van Magazine in the UK, and Best 5 All-Around Performance
award from the Automotive Science Group.
Here in the U.S., the Outlander PHEV boats an all-electric
driving range of 22 miles. This is enough to cover at least part of many drivers’
commutes and daily errand schedules. Imagine being able to spend less time and
money putting gas into your car. The 2019 Outlander PHEV also features updated
exterior styling and improved driving dynamics.
Test-drive the 2019 Mitsubishi Outlander PHEV at Hampton Mitsubishi.
*1…Source: JATO Dynamics Limited
Mitsubishi Motors goes above and beyond to provide drivers with true value and quality vehicles. This year’s J. D. Power Customer Satisfaction Index Study proves just how dedicated the Japanese automaker really is. Mitsubishi ranked third among the best mass market brands in the automotive industry.
The study’s results show that Mitsubishi Motors is the
fastest-growing Asian brand in the United States for the second year in a row.
Mitsubishi saw a jump from 21st to 12th place in the overall automotive
industry rankings. The Japanese manufacturer improved by 27 points.
When high-end luxury brands were removed from the running,
Mitsubishi soared from 10th place in 2018 to third place in 2019. Notably, Mitsubishi
surpassed larger brands to take home the top non-premium Asian brand title.
“Customer satisfaction is a core value at Mitsubishi
Motors, and our performance in the JD Power CSI Study over the last two years
is testament to our focus on it. We do this for one reason only: to give our
customers the very best experience we can at every touch point with our company,”
said Mark Chaffin, COO for MMNA.
The latest jump in rankings marks Mitsubishi’s continued
dedication to the average customer. Since 2016, Mitsubishi has jumped by 61
points, effectively leading non-premium brands during that time.
Check out the incredible lineup of Mitsubishi models at Hampton Mitsubishi.
Mitsubishi recently announced it would be partnering with Google to develop innovative infotainment technologies by 2021. Some of the major goals of this partnership include equipping more models with cloud-based services as well as turn-by-turn navigation and Google Assistant. In short, you’ll be better connected than ever before when you choose a Mitsubishi.
According to the Renault-Nissan-Mitsubishi Alliance, the Alliance Intelligent Cloud is perhaps one of the biggest additions to the current lineup of infotainment technologies. There’s easy-to-integrate data management, infotainment, remote diagnostics, and more through the Alliance Intelligent Cloud. Thanks to this new partnership between the auto conglomerate and Google, Mitsubishi cars of the future will likely have some of the most advanced infotainment on the market.
“Our partnership with Google will offer owners of our vehicles rich user experiences that are currently available only outside the vehicle or, to a limited extent, by connecting an Android device to supported vehicles,” said Hadi Zablit, Senior Vice President of Business Development at Renault-Nissan-Mitsubishi.
In addition to high-tech cloud and infotainment services, Mitsubishi is also working with Google to develop a series of zero-emissions electric vehicles as well as autonomous-driving technologies. These are just some of the ways the Mitsubishi brand is revolutionizing the industry.
While this advanced technology is still a few years away, contact us at Hampton Mitsubishi for more information on current infotainment systems.
Working with Lee Asher and The Asher House, Mitsubishi recently took action to help dogs in shelters find homes by donating a Mitsubishi Eclipse Cross. Asher, who quit his job to devote his life to finding shelter dogs a good home, has facilitated the adoption of more than 145 dogs in the past year and a half.
The donation was part of Mitsubishi’s “Drive your Ambition” campaign, which is designed to provide for individuals and organizations who work hard to make a difference in the communities in which they live. According to Mitsubishi, the Eclipse Cross was an ideal donation because of its roomy and easy-to-clean cargo space, which is perfect for driving dogs to and from adoption events and homes.
“Our consumers have wide-ranging ambitions in life and Mitsubishi Motors is here to help drive those ambitions,” said Mark Chaffin, chief operating officer, MMNA. “Lee started with a passion when he created The Asher House and it has become a movement to help raise awareness for rescue animals and shelters across the country; Asher’s bold decision to take action on his ambition is admirable and we’re privileged to be able to help support his mission.”
The Eclipse Cross has seating for five people (or dogs!), as well as convenient features like MITSUBISHI CONNECT so you can easily get emergency assistance or remote climate control through an easy-to-use smartphone app. Even with the wear and tear sometimes caused by driving with your pets, the Eclipse Cross is backed by a 10-year/100,000-mile limited warranty to provide added peace of mind. To learn more about this vehicle, or any other Mitsubishi model, and how it can haul your pets from place to place, contact us at Hampton Mitsubishi.
The 2018 Mitsubishi Eclipse Cross arrives as one of the industry’s latest, and most impressive, crossovers. The family vehicle features plenty of interior space and a sleek style that puts competitors to shame. In order to capitalize on the launch of the all-new Eclipse Cross, Mitsubishi is moving forward with a new marketing campaign that puts a spin on the iconic moniker.
The Eclipse moniker first made its debut on Mitsubishi’s sports car. It quickly became one of the brand’s most iconic vehicles. Now the Eclipse name is looking to revolutionize the industry once more in the form of the Eclipse Cross. In order to do so, Mitsubishi is launching a new dynamic ad campaign to introduce the new crossover to the world.
The launch of the advertising campaign marks the return of the brand to major television networks like ABC and FOX. The ad features world-renowned musicians Damien Escobar and William Joseph. The pair put their own spin on Twisted Sister’s “I Wanna Rock,” a fitting tune for the stylish and smart Eclipse Cross.
“Eclipse Cross is not your typical crossover; it is defiant and clever and offers savvy show-and-tellers a vehicle that’s loaded with style and features at a great price that demands to be seen much like this campaign,” said Francine Harsini, chief marketing officer, Mitsubishi Motors North America.
To experience the incredible 2018 Mitsubishi Eclipse Cross, visit Hampton Mitsubishi for a test drive.